Is your business on Twitter yet, now might be time. Twitter is still very new to most people but now is the time to learn how it work and how it can help your business:
1. Competition Intel: Good way to see what your competition is up to and pick up some tips/ideas.
2. Customer Service: Most people have smart phones and you can have Twitter on those smartphone. Monitor your Twitter account from them and you can have first response customer service.
3. Lead Generation: Post (contribute) content to the internet world and you will start to create a buzz that will lead to followers.
4. Content Distribution: Twitter is a great way to distribute content; “BIG SALE”, “25% off”, etc.